Taming Complexity With AI

Personalization only works when content is consistent and relevant everywhere. But fragmented formats, specs, and compliance rules make this nearly impossible to manage manually. DaVinci Commerce Content Optimization uses Generative and Agentic AI to orchestrate personalized creative across channels and formats—at scale and in real time.
Commerce marketing cloud
DaVinci Commerce Content Optimization uses Generative and Agentic AI to orchestrate personalized creative across channels and formats

When Templates Aren’t Enough

Pixel-Perfect Brand Fidelity for Hyper-Personalized Campaigns

Some brands require bespoke design fidelity that standard retail media templates cannot support. DaVinci Commerce Content Optimization (formerly IQ Enterprise) gives you the freedom of a blank canvas with the speed of automation.

Enterprise Creative Personalization

Creative Flexibility At Scale With Dynamic Canvas Studio

Dynamic Canvas Studio offers designers complete freedom and flexibility when automating creative production for display, video, carousels, social and more.

  • Combine with product feeds for engaging dynamic product ads that save time and increase relevance.
  • Work with existing creative tools, save on production costs and launch personalized campaigns quicker than ever.

DATA-DRIVEN DECISIONING

Decision Graph Empowers 1:1 Personalization With Ease

Personalizing content across channels for different audiences and hyper-relevant microsegments requires a sophisticated blend of methodologies.

  • A rules-based UI to easily build out complex logic based on triggers such as contextual signals or first-party data segments
  • AI-based logic to enable sequential messaging and optimal ad experiences through testing
  • Feed-based decisioning to streamline setup based on the product feed content
Data and Identity image
Data clean room

Omnichannel Orchestration

One Brand Story. Every Screen. Any Moment

Deliver consistent, personalized messaging across every channel—Video, CTV, Display, and Social—from a single platform.

  • Display, Video & CTV: Scale pixel-perfect creative with contextual triggers (weather, time, sports scores) for 1:1 relevance on screens of any size.
  • Social & Native: Automate thousands of bespoke variations for feed-based environments while maintaining strict brand fidelity.
  • Intelligent Email: Extend the journey to the inbox with Open-Time Personalization with content that updates automatically at the moment of open to reflect live inventory and current pricing.

AI/ML-POWERED OPTIMIZATION

Optimize + Recommend + Predict = Drive Relevance

Real-time optimization and recommendations at scale are made possible by DaVinci Commerce’s proprietary machine-learning algorithms. Brands have full control over metrics and methodology.

  • Automatic optimization of creative based on chosen metrics to achieve the best combination of assets
  • Recommend products in ads based on user behavior, bestsellers and more to drive sales
  • Score users based on intent and combine with product ranking to predict the right moment for the right offer
Data clean room
Data clean room

First-Party Data Activation

Powered By Your Data, Not Just Retailer Signals

Leverage your own CRM and CDP data (First-Party) alongside contextual signals like weather, time, and sports scores to drive relevance on the open web.

ANALYTICS. ATTRIBUTION. AUDIENCE.

Analytics and Attribution

Harness the power of analytics, designed to handle the enormous amounts of data generated from true 1:1 personalization in a privacy-first world, with interactive liveboards and AI-powered charts that bring your campaign data to life in real time.

Our sophisticated, privacy-first omnichannel attribution built on Data Clean Room technology helps brands trace each customer’s journey seamlessly, replacing guesswork with concrete insights.

First-Party Identity Graph

FIRST-PARTY IDENTITY AT THE CORE

First-Party Identity Graph

A consistent view of the customer journey requires a first-party identity solution fit for a world without third-party cookies.

Capture all consented user data and connect to a network of other privacy-first identity solutions to give the brands a sustainable way to track performance.

Built for Global Scale and Security

Rely on a platform engineered for the world’s largest brands. With SOC 2 Type 2 compliance, a global CDN for millisecond ad delivery, and 99.99% uptime SLAs, your campaigns run securely and flawlessly anywhere in the world.

Scale

Platform

Security & Privacy

Enterprise Account
Management

Ready to Scale Your Enterprise Marketing?

Understand how you can harness your data to successfully personalize your digital marketing at scale.

Personalization expert