“A Vehicle For Full-Funnel Brand Objectives” | Jemma Haley @ John Lewis

It finally has the recognition in our industry that it really deserves as a channel and vehicle for really meeting full funnel objectives of Brands but also helping to meet the business needs of retailers and the needs of customers too um I think where we’re at and why we’re seeing this kind of huge acceleration there’s been an explosion in Tech providers in this space who are really gearing up fantastic innovative solutions to really Drive efficiency in in how retailers can manage their retail media programs you know historically was very manual it still is in Pockets um and certainly in some channels but it’s really that the advancements in that space really helping or retailers of all sizes to really capitalize on the opportunity and move forward with it obviously you mentioned the explosion in um revenue and investment in globally into uh retail media and I think in in the UK alone invest Investments set to kind of double in the next three years so 7even billion which is absolutely huge and again that’s testimony to the recognition position and demand that we’re now seeing in the market [Music]