How do AI agents operate in DaVinci Commerce? (Part 2)

The other use of agentic AI in in uh Da Vinci commerce is the personalization um agent right so what’s that what what that’s doing is once you have a template you now need to connect the products that you want to advertise to different audiences right so Da Vinci has access to different audiences but the question is what’s the right audience for this particular products, right? So, it uses generative AI and has an agent that allows you to select an audience and essentially tie the product to the audience. It also does things like product recommendations, right? So, using AI again, it can, you know, suggest or recommend products for a particular audience, right? So, that’s all done by the personalization agent. And then, uh, we also have a a conversion optimization agent, right? And what that’s doing is so if you think of it as a three-step process, you’ve got the creative, you build the creative, then you have to tie the products to the audiences. Then the question is how do you try to ensure that conversion occurs right or optimizes conversion for sales to produce the best sales outcomes there? It can do two things. One is you might have a number of different styles or templates or content in there. it can pick the optimal one that’s producing the best conversions. Uh but also through this um uh aentic uh shopping capability, it can actually direct the user into uh an LLM, right? And it’s not just directing the user there, it’s actually starting a journey within the LLM by personalizing the prompt, right? So whenever you go into an NLM, you have to come up with a prompt and you have to ask it, hey, where do I buy this or what color is this available at? The uh Da Vinci Commerce platform takes care of that for you. So when you click through an ad and you end up in an LLM, it’s already figured out what kinds of questions you’re likely to ask or should be asking so that you can start your journey there of discovery and ultimately making it easy for you to purchase what you’re looking for. And so that’s the the um agent that manages and optimizes for conversion.