How does AI turn loyalty and transaction data into personalized, authentic 1-to-1 messaging?

I always thought of retail media as a data product, right? And yet when creative is run against that data, if you’re running category level creative or you’re just showing some generic product content, it doesn’t actually tap into the personalization power of that data. Right? In other words, you’re picking the right audiences, but you’re showing them creative that doesn’t, you know, it’s not relevant to them and that they can’t relate to. Uh, and this again is why AI is so important because if you had to use human power to generate skew level creatives and make sure that you always up kept up to date with what products were available, what SKs, what packages and even offers, right? Think of offers, offers showing up creative. That’s all it’s an unmanageable problem through human power. So data is incredibly valuable and more precise and granular than any anything we’ve seen before. Uh and the creative has to step up to that same level of personalization.