How agentic AI helps marketers stay compliant and less error prone

So uh Da Vinci commerce’s agentic AI in fact the reason we embraced Agentic AI in every workflow is because generative AI by itself uh has very little controls. Now you can prompt it and you can tell it what to do and what not to do but it takes a lot of effort to get it to do the right thing. when you introduce agentic AI into the mix uh the the process becomes a little bit more controlled. There’s also rag which is the other AI technology which can also guide the u the LLM to to either produce a certain type of output or to not produce certain types of output. So the combination of Agentic and Rag AI technologies tend to produce better outcomes than just trying to prompt the uh generative AI to produce the desired results. So if you look at practically every use case uh we have for launching campaigns whether it’s generating creative or the workflow management and so on Aentic AI is able to uh put the right kinds of guard rails in the process so that what’s produced by AI still complies with the brand’s guidelines everything down to the font to the logo that’s being used as well as to the retailer guidelines. And it also even um can check to make sure that certain words uh uh should not be used. I was talking to a retailer the other day that said we don’t allow anyone in our ads to say u you know put an exclamation mark you know in in any copy right and and so checking for things like that right so it can be very very specific and really all you need to do is provide it as part of the guidelines and it will check and make sure it is uh the other related topic is color contrast right so depending on the retailer site it’s going to run on the ad may not you make conflict with uh the site itself. So checking those kinds of things. So it’s a AI is a powerful tool but without the guardrails without the controls it either means you have to do a lot of work to try to get it to comply with that or it produces risky outcomes or outputs or may even damage the brand or or at the very least uh doesn’t ensure brand consistency. And one of the main ideas behind branding is indeed consistency. So you want AI to be controlled to produce consistent outcomes.