How can DaVinci Commerce help marketers address closed-loop measurements?

So measurement is um a very important topic for uh particularly for retail uh and commerce media marketers because retail media always has been about producing sales at at your retail partners. Now measuring attribution precisely is possible with certain retailers particularly if they have a lot of online sales like the marketplaces and so on. But when you have a large network of stores and you know today the stat is that the average number of online sales is only about 20% the rest being happening in physical stores. So when when a sale happens in a store, attributing it back to an ad that produced a sale is is hard uh because you have to establish identity and you have to know that this particular ad produced it. Uh there’s a lot of work being done on that. There are standards that are being proposed and how to measure that and how to feed that back to platforms like Dinci Commerce. Uh for online attribution that’s that’s available. It’s quite easy to do. uh but for offline it’s much much harder to do. So our hope is that you know working with other platforms and the retailers themselves once some of that standardization comes in we can pull in that attribution conversion data and show more precise attribution about how it’s happening. [Music]