How DaVinci Commerce lowered production costs and boosted revenue for a large alcohol brand?

One of the brands that we work with is a large uh alcoholic beverage company and uh the the problem that they were running into is they are a global company. They have many many uh brands and and so they work across so many countries, so many markets. So they had about 75 different retailers that they had to work with in launching retail media ads. They believe in retail media. They’re seeing great performance from the use of retail media. But then they also saw the costs escalated. The cost of producing creative and content escalated because all of the retailers had their own formats, their own specs, their own channels and so on. when they looked at those costs, first of all, the cost just to produce the ads went up significantly, but then they weren’t really getting a lot of the performance benefits of u of retail media ads because while the audiences provided by the retailers were very precise, the ads themselves were not very precise. So, so the ads would for example show a category or collection of products instead of a specific product that a audience would would uh engage with or purchase. Da Vinci commerce automation and AI essentially allowed them to generate uh creative at the skew level and personalize the ads but also because of the automation and automated process of generating all the ads it brought the cost down very significantly right and so it went from being about 25% of media uh of the media cost being spent on creative production to about 2% which is which is phenomenal. Uh but that’s not the whole story. Uh the real story is also when you do that and when you get your creative and content to the skew level highly personalized for each audience, you see another benefit and that is in conversions and producing better sales and those numbers were were 30 40 50% depending on the campaign. So that just translated directly to added revenue to those brands.