How Agentic AI Is Transforming Commerce Media Technology
Agents are poised to revolutionize the shopping experience. This transformative shift is expected to fundamentally change consumer shopping behavior.
Agents are poised to revolutionize the shopping experience. This transformative shift is expected to fundamentally change consumer shopping behavior.
Commerce Media and AI took center stage at Cannes, highlighting a shift to offsite personalization, influencer-driven content, and scalable creative automation.
A decade at Cannes Lions reveals the shift from creative dominance to a new era led by commerce media, AI, and personalized advertising.
Offsite commerce media has several advantages over onsite media in general, not the least of which is inventory availability [...]
It is clear that Commerce Media is in its very early innings and represents a growth opportunity for retailers much larger than anyone might have imagined [...]