Diaz Nesamoney, Author at Jivox

About Diaz Nesamoney

Diaz Nesamoney is an accomplished technology entrepreneur who founded three successful technology companies all harnessing the power of data to power enterprise and consumer applications. Currently Diaz is Founder, President, and CEO of Jivox, a company that provides a technology platform for data-driven personalized advertising and marketing. He was previously Co-founder, President, and Chief Operating Officer at Informatica (NASDAQ:INFA), which he took from a startup to a publicly traded company in 1999. Informatica pioneered data integration software as a category and is now the market leader with more than $1 billion in revenue and a $5 billion market capitalization.

CPG Brands Are Finally Getting Their Power Back — Thanks to LLMs

By Diaz Nesamoney|2025-12-03T08:12:15+00:00December 3rd, 2025|Categories: AI|

Large CPG Brands for many years now have been allowing themselves to be commoditized by Amazon who became the primary point of digital commerce related [...]

How Agentic AI Is Transforming Commerce Media Technology

By Diaz Nesamoney|2025-10-23T05:46:08+00:00August 13th, 2025|Categories: AI|

Agents are poised to revolutionize the shopping experience. This transformative shift is expected to fundamentally change consumer shopping behavior.

Cannes Lions Reveals The Growing Power Of Commerce Media And AI

By Diaz Nesamoney|2025-07-12T00:18:13+00:00July 11th, 2025|Categories: Thought Leadership|

Commerce Media and AI took center stage at Cannes, highlighting a shift to offsite personalization, influencer-driven content, and scalable creative automation.

The Convergence Of Commerce Media And AI: A New Era In Advertising

By Diaz Nesamoney|2025-07-12T00:18:22+00:00July 11th, 2025|Categories: Thought Leadership|

A decade at Cannes Lions reveals the shift from creative dominance to a new era led by commerce media, AI, and personalized advertising.

Commerce Media Trends: The Move From Onsite To Offsite

By Diaz Nesamoney|2025-01-24T04:25:24+00:00September 23rd, 2024|Categories: Thought Leadership|

Offsite commerce media has several advantages over onsite media in general, not the least of which is inventory availability [...]

Commerce Media: The Big Shifts Ahead

By Diaz Nesamoney|2025-01-24T04:26:14+00:00August 25th, 2024|Categories: Thought Leadership|

It is clear that Commerce Media is in its very early innings and represents a growth opportunity for retailers much larger than anyone might have imagined [...]

Commerce Media: The Dawn of A New Era in Performance Media

By Diaz Nesamoney|2025-10-18T21:44:36+00:00September 13th, 2023|Categories: Platform & Technology|

Last November I created this post about the birth of a new form of media that could very well eclipse search and social media [...]