Insights from Adobe show explosive AI-driven commerce growth and how brands that optimize for LLM discoverability can win early market share.

Google’s Universal Cart is being called a breakthrough in commerce, but it only solves checkout. Here’s why agentic commerce requires more than rails—and what actually drives the full discovery, experience, and purchase journey.

OpenAI’s commerce push is creating confusion for brands, but ChatGPT apps are emerging as the true storefronts—driving engagement, guiding discovery, and enabling higher conversions.

Walmart’s Sparky on ChatGPT shows the rise of ChatGPT apps as immersive storefronts. Brands use them to guide discovery, answer lifestyle questions, and help consumers select products confidently.

ChatGPT apps are reshaping retail: enabling brands and retailers to provide curated discovery, lifestyle content, and multiple purchasing options, making them the next-generation storefronts in the ChatGPT ecosystem.

From discovery to purchase, Agentic Commerce powered by OpenAI’s enterprise push, ChatGPT, and GEO enables brands and retailers to increase visibility, participate in consumer conversations, and turn interactions into meaningful sales.

Explore Rick Sherlund’s insights on the AI-driven transformation of enterprise software, the rise of agentic AI, and how evolving app ecosystems are reshaping commerce marketing.

OpenAI’s move into advertising signals a new era of AI media, blending conversational ads with user intent. Discover what it means for brands, shoppers, and the future of ChatGPT.