Google’s Universal Cart is being called a breakthrough in commerce, but it only solves checkout. Here’s why agentic commerce requires more than rails—and what actually drives the full discovery, experience, and purchase journey.
OpenAI’s commerce push is creating confusion for brands, but ChatGPT apps are emerging as the true storefronts—driving engagement, guiding discovery, and enabling higher conversions.
Walmart’s Sparky on ChatGPT shows the rise of ChatGPT apps as immersive storefronts. Brands use them to guide discovery, answer lifestyle questions, and help consumers select products confidently.
ChatGPT apps are reshaping retail: enabling brands and retailers to provide curated discovery, lifestyle content, and multiple purchasing options, making them the next-generation storefronts in the ChatGPT ecosystem.
From discovery to purchase, Agentic Commerce powered by OpenAI’s enterprise push, ChatGPT, and GEO enables brands and retailers to increase visibility, participate in consumer conversations, and turn interactions into meaningful sales.
Agentic Commerce is the next frontier in retail: brands use LLMs, conversational storefronts, GEO, and business agents to participate in consumer conversations and drive engagement beyond transactions.
Explore Rick Sherlund’s insights on the AI-driven transformation of enterprise software, the rise of agentic AI, and how evolving app ecosystems are reshaping commerce marketing.
OpenAI’s move into advertising signals a new era of AI media, blending conversational ads with user intent. Discover what it means for brands, shoppers, and the future of ChatGPT.
For anyone that is skeptical about agentic commerce, the past couple of weeks have given us many reasons to believe Agentic Commerce is not just [...]
From incrementality to AI-powered campaigns—learn how commerce media is reshaping marketing strategy in the face of data and tech challenges.
Master retail media networks with data-driven strategies to boost ROI, target high-intent shoppers, and scale campaigns globally.
As a competitive endurance athlete and both a leader and advocate of performance-focused customer innovation at Jivox, I see data as the essential “fuel” for achieving peak performance.