Our Story
We are on a mission to accelerate digital commerce by automating and activation any commerce media ad campaign in under 5 minutes.
DaVinci Commerce is the industry’s first AI-native platform for commerce media campaign personalization. It unites creative, audience, and media in one workflow — enabling brands, retailers, and CMNs to launch personalized, retailer-compliant campaigns in under five minutes.
By combining generative and agentic AI, DaVinci Commerce automates creative production, and drives a measurable increase in sales across AI shopping agents, onsite, offsite, social, video/CTV, and in-store commerce media channels.
Trusted by Nestlé, Procter & Gamble, Unilever, Giant Eagle, Stop & Shop, and SimpliSafe, DaVinci Commerce delivers speed, scale, and precision personalization to make commerce media a sales growth engine.
Our Leadership Team
Diaz Nesamoney
Founder, President & CEO
Diaz Nesamoney is an accomplished technology entrepreneur who founded three successful technology companies, all harnessing the power of data to power enterprise and consumer applications.
Currently Diaz is Founder, President, and CEO of Jivox, a company that provides a technology platform for data-driven personalized advertising and marketing. He was previously Co-founder, President, and Chief Operating Officer at Informatica (NASDAQ:INFA), which he took from a startup to a publicly traded company in 1999. Informatica pioneered data integration software as a category and is now the market leader with more than $1 billion in revenue and a $5 billion market capitalization.
Before founding Jivox, he founded Celequest and served as its CEO until early 2007, when the company was acquired by Cognos/IBM. Celequest introduced the market’s first business intelligence and analytics appliance, a disruptive innovation that led to its acquisition.
Diaz holds a Masters degree in Computer Science from the Birla Institute of Technology and Science in India and is the holder of seven technology patents. Diaz is also the author of the first book on using data and technology to personalize digital advertising.
Jaimie Villacarlos
Chief Growth and Partnerships Officer
Jaimie Villacarlos is Chief Growth and Partnerships Officer, with responsibility in product roadmap while managing key customer and partner requirements for incorporation into the roadmap. Her work was instrumental in helping Jivox formulate and bringing to life the company’s new product, Jivox IQ DaVinci for Retail Media. In addition to product strategy, Jaimie’s responsibility also includes prioritizing partner strategy, with a focus in aligning product integrations with strategic technology partners. Jaimie has a 15-year tenure with Jivox and worn multiple hats including marketing, global client services, tech solutions, and global partnerships. She is based in San Mateo, California.
Anna Luo
Anna Luo is passionate about introducing cutting-edge technologies to enterprise customers – putting them on the path of increased competitiveness, accelerated growth, and improved compliance. She has two decades of marketing experience, most of which she has spent driving across-functional collaboration to scale startups and contributing to successful exits via IPO and acquisition.
At Jivox, she implements growth marketing to experiment with strategy and tactics, test audiences and discover market opportunities. Consistently analyzing data/metrics, she optimizes and scales growth. Anna’s marketing leadership role spans real-time data/streaming analytics and cyber security, including Sentilla, provider of predictive analytics for physical, virtual and cloud infrastructures; Coral8, a startup developing complex event processing platform based on Project STREAM from Stanford University; Vidder (software defined security). Her full-time and consulting role in other companies included Counterpane Internet Security (acquired by BT), TIBCO, a leader in event-driven platform that went public in 1999, and CTB/McGraw Hill, where she spearheaded an online ideation and networking program to improve customer experience and retention for a $35-million online assessment product.
Anna is an endurance athlete and has competed at the Long Course Aquabike National Championships, earning her a spot on Team USA. Between her career and racing, she finds time to mentor young professionals. Anna is a contributing author for Forbes Communications Council and Entrepreneur Magazine. She holds a Master of Science from Massachusetts Institute of Technology (MIT) and a Bachelor of Arts from the University of California at Berkeley.
Leo Yen
Chief Financial Officer
Leo Yen is responsible for directing the financial operations of Jivox, with a broad experience in international tax structuring and planning, fundraising, mergers & acquisitions, and regulatory and statutory law compliance. Leo has served as CFO for a publicly-traded U.S. company based in the Silicon Valley as well as interim and acting CFO for private companies and startups. Previously, he held senior positions at PricewaterhouseCoopers and Ernst & Young, where he directed the tax consulting accounts of emerging and established technology companies as well as finance, real estate and biotech clients.
A CPA in the state of California, Leo holds two bachelor’s degrees from California State Polytechnic University in Pomona where he majored in finance, accounting, real estate and law.
Claudia Rafello
As Chief People Officer, Claudia leads our global People & Culture strategy, ensuring that our workplace is one where employees can thrive, grow, and feel valued. She is passionate about building a people-first culture that fosters engagement, attracts and develops top talent, and sustains a strong foundation for innovation and business success.
With deep expertise in global talent acquisition, employee engagement, learning and development (L&D), total rewards, and organizational strategy, she has played a key role in shaping and scaling the People & Culture function. Under her leadership, the company has expanded its workforce across five global offices, strengthening recruitment, retention, and the overall employee experience.
Beyond talent and culture, she has been instrumental in compensation planning and benefits management, ensuring competitive and equitable rewards to attract and retain top talent. She also manages workplace operations and companywide events, including corporate and sales initiatives, creating an environment where employees are supported both professionally and operationally.
Prior to Jivox, she was part of the founding team at Celequest, working alongside Founder and CEO, Diaz Nesamoney to scale the business, define the culture, and empower people leading to its successful acquisition by Cognos and later IBM.
Her leadership philosophy is simple: “adaptability opens doors, and a positive attitude keeps them open”. She believes that embracing change with resilience, optimism, and a willingness to grow is what truly sets individuals and organizations apart.
Vinay Anvesh
Senior Vice President, Jivox Studio and Client Services
Vinay has been instrumental in developing and managing the Client Services team at Jivox. He oversees client engagement and delivers services globally with the highest level of quality. Vinay has nine years of digital marketing experience spanning multiple roles, including campaign management, quality assessment, account management, project management, sales & services delivery. He joined Jivox as an Account Manager and built the Account Management team to serve multiple regions. He then led project management & services delivery, organizing the teams to evolve with the clients’ DCO needs. In his current Client Services Leadership role, he leads the turnaround of global accounts with a rich service experience. Prior to joining Jivox, Vinay worked with Accenture as a media manager for YouTube’s New Zealand & Australia Large Customer Sales clients.
Vinay holds a Masters degree in Information Technology & Marketing from BIMM, Pune.
Rushanthini Subramaniam
Managing Director, Chief Customer Officer
As Managing Director and Chief Customer Officer, Rushanthini has been instrumental in growing and managing the customer success team at Jivox. She oversees a global team of customer success directors across the US, UK and India. Her team ensures that customers’ personalization goals are met and their maturity in Dynamic Content Optimization grows year on year, leading them to the path to omnichannel personalization.
Rushanthini joined Jivox in 2019 as part of the Customer Success & Client Strategy team and rose to lead the APAC Customer Success team a year later managing a list of Global 500 companies. Prior to Jivox, Rushanthini worked with Internet companies Directi and Securifi as a core member in their Business Development function.
Rushanthini holds an MBA from the prestigious Indian School of Business and a Bachelors in technology from National Institute of Technology, Tiruchirappali.
Bharati Makhijani
Senior Vice President, Product Management
Bharati Makhijani is an emerging leader in the advertising technology industry with over 6 years of experience donning multiple hats within the enterprise SaaS software sector. As Vice President of Product Management at Jivox, Bharati is responsible for driving the strategic direction and execution of the company’s product roadmap. She works closely with the executive team and our customers to ensure we deliver innovative solutions that drive business success. Bharati and her team were instrumental to the rapid delivery of Jivox’s Retail Media product, IQ DaVinci, to market.
Previously at Jivox, Bharati was Senior Director, Global Customer Onboarding, where she built and managed a global team of Tech Solutions engineers and Activation Specialists to advance Jivox’s self-service customer onboarding efforts. Prior to that, she was part of the Customer Success & Client Strategy team, working with key enterprise customers and helping them achieve their personalization & DCO goals. Bharati holds an MBA from the prestigious Indian School of Business and a B.E. in Electronics and M.Sc. in Economics from the Birla Institute of Technology and Science in Pilani, India
Kashyap Gajera
Senior Vice President, Engineering
Kashyap is responsible for managing the engineering team at Jivox. In his role, he oversees the planning, execution, and delivery of engineering projects, providing leadership and guidance to ensure alignment with the company’s goals and objectives. Kashyap also plays a key role in building and developing the engineering team, fostering a culture of innovation and collaboration. He works closely with other Jivox departments to align engineering efforts with the overall company goals.
Since joining in 2017, Kashyap has made significant contributions in data engineering, leading the development of real-time data integration pipelines and revamping event processing and reporting systems. His expertise has been instrumental in driving upsell revenue through innovative platform upgrades, and his leadership is pivotal in steering the engineering team towards the future of AI-driven Personalized Commerce Marketing. Kashyap holds a B.E. in Computer Science from the Birla Institute of Technology and Science in Goa, India.
Nick Cherry
Executive Vice President, Global Customer Operations
Nick leads Field Operations at Jivox, which includes Client Services, Product Operations, and Technical Solutions– the teams responsible for onboarding new customers, implementing new campaigns, and delivering world class customer support.
Nick is passionate about driving operational excellence in the context of hyper growth and a rapidly evolving industry. He has worked in Digital Marketing for nearly 25 years, including 5+ year stretches at AOL, Google, and Criteo leading global operations. He also held leadership roles at three pioneering startups. He started this career at Advertising.com, where he worked several years prior to its acquisition by AOL and went on to play a pivotal role in developing AOL’s Platform Strategy. After AOL, Nick joined Teracent, a first generation Dynamic Creative Optimization company. Nick led Product and Operations at Teracent until its acquisition by Google, where he worked to integrate the Teracent technology and teams into their Platform and Media businesses. Finally, after leading Global Operations teams at Google and Criteo for the previous 10 years, Nick served as COO at Radiance Commerce, a Conversational AI Company that was acquired by Bloomreach. Nick is based in San Mateo, CA and holds a Bachelor of Science in Finance from Georgetown University.
Kris Halligan
Vice President, Enterprise Sales
Kris is an optimistic and enthusiastic sales professional with over 20 years of experience as an enterprise technical SaaS seller. She is skilled at developing the right action plan for each of her client’s unique needs and is committed to helping them achieve successful outcomes with the Jivox Enterprise DCO platform and solution. Throughout her career, Kris has earned the trust of several national and global companies and maintained strong client relationships that generate repeat business. She attributes her success to her ability to listen to customers and put their needs first.
Kris has been with Jivox since 2021. Prior to Jivox, Kris worked with a great team at Skai (formerly Kenshoo). In her free time, Kris enjoys volunteering with the Marin Fellowship Committee, scuba diving around the globe and hiking with her lab retriever, Phoebe.
Aanchal Kumar
Aanchal leads Jivox business development, partnerships and sales in EMEA, APAC, and ANZ. She started her journey at Jivox by onboarding key customers & partnerships in APAC. She was promoted to Managing Director, APAC where she oversaw the strategic growth of the APAC market focusing on DCO initiatives. Recently, her role and responsibility have expanded further across EMEA and ROW markets, with the addition of retail media initiatives.
Prior to joining Jivox, Aanchal led brand planning at global advertising agencies including Leo Burnett & JWT where she won several awards, such as the Rising Start and LeoIntel Award. She was also selected to participate in Microsoft’s Aspire program within the High Performance Computing division. Aanchal holds a Bachelor of Business degree from the Hong Kong University of Science & Technology and an MBA from the National University of Singapore.
John Squires
Chief Executive Officer, Akademos
John Squires was appointed Chief Executive Officer of Akademos, Inc. in April 2011. Akademos offers a turnkey virtual bookstore and marketplace for small and midsized schools. Its advanced technology, comprehensive supply-chain solution, and commitment to responsive personal service make it a leader in providing affordable course materials and digital learning tools for schools. Squires was previously the founder of Next Issue Media, the digital publishing consortium joined by Conde Nast, Hearst, Meredith, News Corporation and Time Inc. Next Issue Media brought these companies together to develop publishing solutions for tablet reading devices. Prior to Next Issue Media, Squires served as executive vice president at Time Inc., where he was responsible for leading digital operations and overseeing Time, Fortune, Sports Illustrated, Money and Golf magazines. John holds a BA degree from the University of Washington.
Robert Chatwani
President & General Manager, Growth, DocuSign
Robert leads DocuSign’s newly created Marketing & Growth organization to scale its digital strategy across marketing, product, technology and sales. Robert will be responsible for DocuSign’s product-led growth and execution, encompassing growth product and engineering teams, related data analytics, and all marketing and operations teams focused on digital expansion, demand generation and lead qualification. He will also lead all CMO functions, including product marketing, field marketing, communications and public relations, content, creative and brand strategy.
Robert most recently served as the Chief Marketing Officer at Atlassian, a SaaS industry leader and pioneer in product led growth. He oversaw teams across marketing, brand, communications and data science, and worked with the product organization to help scale Atlassian’s business to nearly $3B in revenue. Prior to Atlassian, Robert served as Chief Revenue & Marketing Officer for social e-commerce platform Spring. He also spent more than a decade at eBay, ending his tenure as CMO of North America where his teams supported $35 billion in annual trading volume.
Kevin Iudicello
Investing General Partner, Realization Capital Partners
Kevin Iudicello is an investing general partner with Realization Capital Partners. He has worked with technology businesses for over 25 years as an entrepreneur, investor and investment banker, and has been involved in over 80 closed M&A and financing transactions over that time. Prior to Realization, Kevin helped manage the global technology investment banking practice of Pagemill, a subsidiary of Duff and Phelps/Kroll. Before this he was a Principal doing M&A work for Alliant Partners. Prior to Alliant, Kevin co-founded a government leased commercial real estate business which he filed to take public and sold while it was pricing to a public REIT. Kevin holds a masters in finance from American University in Washington D.C. and a finance undergraduate degree from University of Southern California.
Greg Archibald
Greg Archibald, General Manager & Senior Vice President of Sales, Americas, Outbrain
Greg currently serves as General Manager & Senior Vice President of Sales for the Americas at Outbrain. In this role, he oversees all agency and brand demand functions in the Americas, with a focus on driving revenue, adoption, and retention of Outbrain’s high-impact performance advertising solutions, including the open internet branding platform, Onyx by Outbrain.
Before joining Outbrain, Greg served as Senior Vice President of Americas Media for InMobi, where he led the Americas sales team for all revenue operations, including strategic planning, budgeting, and national sales execution. Prior to InMobi, Greg was Executive Vice President, Americas for Criteo, where he developed and executed growth strategies that significantly increased market share and revenue, making the Americas Criteo’s largest region. He has also held senior strategic revenue positions at NinthDecimal, Datalogix/Oracle, and Yahoo. Greg began his career as a U.S. Navy pilot.
