50+ CPG partners. 250+ restaurant partners. 30% more daily orders.
A global on-demand delivery platform serving 50+ CPG brand partners and 250+ restaurant partners simultaneously was losing advertiser confidence on both sides of the marketplace. Generic brand-level creative kept surfacing restaurants that were closed and products that weren't available in the shopper's market, and every wasted click registered with the advertiser footing the bill. DaVinci Commerce's real-time decisioning engine rebuilt the relevance layer; creative now updates automatically with live inventory, geolocation, and product availability, across programmatic and social in the same run.
Delivery platforms run on relevance.
Show someone a restaurant that's closed, or a product that's not available in their area, and the click is wasted. And the advertiser notices. When the platform is serving 50+ CPG brand partners and 250+ restaurant partners simultaneously, relevance isn't a polish item; it is the substrate the entire marketplace stands on.
Generic brand-level creative was eroding advertiser confidence on both sides, because the creative that ran didn't reflect the state of the world the shopper was actually clicking into. A unified surface needed unified, live signals behind every impression, and the existing production model couldn't carry that weight.
Brand-level creative can't carry store-level truth.
A delivery marketplace lives at the intersection of two moving inventories: what the restaurant is actually serving right now, and what the CPG partner actually has on shelf in this shopper's market. Either signal going stale turns an otherwise well-targeted impression into a dead end, and the platform absorbs the cost on the advertiser's behalf.
Generic creative built once and shipped everywhere is structurally unable to reflect either signal. The relevance problem wasn't a creative-quality problem; it was a wiring problem between the ad surface and the live state of the marketplace.
Live inventory, live geo, live product availability, on one engine.
DaVinci Commerce's real-time decisioning engine powered creative that updated automatically with live inventory, geolocation, and product availability, across programmatic and social in the same run. Each impression resolved against the current state of the partner it was promoting, so closed restaurants and out-of-stock SKUs simply stopped surfacing in the markets where they wouldn't convert.
Category-specific templates let the platform scale across its entire partner portfolio without rebuilding for each campaign. A new CPG partner or a new restaurant cohort plugged into the same decisioning fabric and inherited the same live-signal logic on day one, rather than spinning up a parallel production track.
One engine, two partner sides, measurable lift on the order line.
With 300+ brand and restaurant partners running on a single decisioning engine, the platform stopped operating two parallel creative shops behind one marketplace and started operating one relevance system that served both sides. Advertiser confidence followed the wiring; impressions resolved to in-stock products and open restaurants, and the wasted-click penalty that had been quietly compounding on both partner ledgers came off.
The downstream effect landed on the order line. Daily orders climbed 30% on the new engine, with real-time geo and inventory decisioning running across programmatic and social simultaneously rather than as two disconnected channel motions. The shift wasn't a faster version of the old creative process; it was a different operating model, with live marketplace state encoded into every impression.
The full stack behind the campaign.
Channels
- Programmatic Display
- Programmatic Video
- Paid Social
- CPG Partner Co-op
- Restaurant Partner Promotions
Dynamic Elements
- Live Inventory State
- In-Stock Product Imagery
- Open/Closed Restaurant Status
- Partner Logo Lockup
- Category-Specific Template
Data Triggers
- Geolocation
- Product Availability
- Restaurant Operating Hours
- Partner Category
- Daily Order Signal
Looking to scale your campaigns with automated personalization?
Bring your product feed and audience data. We'll show you how DaVinci Commerce activates the same first-party signals Giant Eagle uses to power retail media, in your environment, on your timeline.
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