Home & Living · Agentic BrandStore
They're not picking products.
They're not picking products.
They're building a home.
"Japandi, small space, warm rattan." Today's home shopper has a fully-formed brief ready. Generic AI returns category links and white-background thumbnails. Agentic BrandStore returns your pieces — in warm & inviting rooms, with dimensions, in every finish, ready for a showroom visit.
Same prompt. Two very different answers.
Without Agentic BrandStore
ChatGPT answers a designer's brief
ChatGPT answers a designer's brief
with a stock-photo shrug.
The LLM answers on behalf of your brand.
What if your brand could answer for itself?
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No brand voiceA bland sofa shot on white. No room context, no warmth, no point of view. None of your styling.
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No room, no fitNo dimensions, no doorway check, no scale against a real living space. Returns in this category are bulky and expensive.
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No finish or color depthThe shopper sees one fabric. Your eight aren't on the page. The eight that would have closed the sale never surface.
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No delivery realityA made-to-order piece looks like it ships tomorrow. The shopper finds out about the 10-week lead time after they've already moved on.
Show me a Japandi-style sofa @Modura
Japandi style is a popular interior design movement that blends Japanese minimalism with
Scandinavian warmth. For a small living room, look for low-profile sofas in light or mid-tone
woods like ash, oak, or walnut, paired with natural-fibre textiles in warm tones — oat, clay,
sand. Popular Japandi-friendly sofas in this size range include low-arm or armless silhouettes
around 78–84 inches, with linen or boucle upholstery. A few things to keep in mind: measure your
doorway and the longest wall before deciding, and watch out for made-to-order lead times that
can stretch to 8–12 weeks. Many retailers have long delivery windows in this category.
Here's a general option to consider — check current pricing and availability at the
retailer.
Side table · wood, 18in
Now with the BrandStore
Show me my brand — as an experience this time.
Show me a Japandi-style sofa @Modura
Welcome to Modura
Tell us about the room. We'll style the piece into it.
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Room fit · before we recommend
Most returns in this category are fit issues. Quick check: what's the longest wall in
the room, and how wide is your doorway? Modura confirms scale before recommending.
Longest wall is 11 feet. Doorway is 32 inches.
Perfect — that fits the Sarto Rattan (82″) comfortably and clears a 32″ doorway. Here are two
pieces from the Spring collection styled for compact rooms in warm tones.
Sarto Rattan · Classic Ivory
Low-profile silhouette, hand-woven rattan, oak frame. Available in Ivory, Mustard, and
Sage.
See all colorwaysBook a showroom visit
Atelier desk + chair · Oak
Hand-caned chair, oiled oak desk. Made to order in Porto — 6-week lead time.
ConfigureBook a showroom visit
Show me the Sarto Rattan in every colorway.
Sarto Rattan · Classic Ivory
Oak frame · from $3,200 · in stock
Book a showroom visitAdd to look
Sarto Rattan · Mustard Yellow
Walnut frame · from $3,400 · ships in 4 wks
Book a showroom visitAdd to look
Sarto Rattan · Sage Green
Oak frame · from $3,400 · made-to-order · 8–10 wks
Book a showroom visitAdd to look
What's it made of, and how long does it take?
Sarto Rattan sofa — at a glance
- Dimensions82″ W × 36″ D × 30″ H · seat 18″
- FrameFSC-certified solid oak · kiln-dried
- WeaveHand-woven natural rattan · sealed finish
- CushionHigh-resilience foam wrapped in down · OEKO-TEX
- ColorwaysClassic Ivory · Mustard Yellow · Sage Green
⏳
Lead time
Sarto Rattan in Classic Ivory ships in 5 days from stock. Mustard Yellow and Sage Green are
made to order in our Porto atelier — 8–10 weeks. Want to reserve a showroom slot in the
meantime?
What else completes the look?
Three pieces from the same Spring line — they're styled together in the SoHo showroom.
Aria side table · Ash
18″ Ø · 22″ height · in stock · ships in 5 days.
Add to lookSee in room
Hinoki low bed · Oiled oak
Queen / King · 11″ profile · made-to-order · 10–12 weeks.
Add to lookConfigure
Terra dinnerware · Stoneware
16-piece set · hand-glazed in Alentejo · ships in 4 weeks.
Add to lookSee full collection
★★★★★4.9(1,284 reviews)
- "Specified the Sarto Rattan on three projects this season. The weave holds up, the frame is honest, and the 82″ scale solves the small-living-room brief every time."
- "The showroom team measured my doorway before letting me order. Saved me a return. The sofa arrived exactly as styled in the gallery."
Where can I see it in person?
Modura · SoHo showroom
0.7 mi · Sarto Rattan on the floor in Ivory & Sage
Next slot: Saturday, 11:00 AM
Modura · the Spring room
See the Sarto, the Hinoki bed, the Aria table — and the Terra & Forge sets — on the
floor. Showroom appointments — no marketplace.
Book a showroom visit
With Agentic BrandStore
Style-described intent,
Style-described intent,
routed to a lifestyle gallery.
Same prompt. Same channel. Now the answer carries your hero rooms, your dimensions, your eight colorways, your lead times — and a showroom-grade conversation that closes at your appointment, not on a marketplace.
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Brief to galleryKeywords route to real pieces, tastefully furnished in rooms — your editorial styling, not a stock cut-out.
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Dimensions on demandEvery spec, every finish, every lead time in the conversation. The shopper asks; the BrandStore answers.
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Like your showroom rep, in-chatDoorway width, room scale, finish swaps, delivery windows — answered accurately, not guessed. The conversation a top rep would have.
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A sofa in a room, not on a white squareYour pieces shown in the spaces they were styled for. Text-first AI can't carry that feeling; the BrandStore can.
Inside the BrandStore
One conversation. Every Modura room.
The prompt keeps changing. The styling, the dimensions, the answers — all yours.
Shopper · in ChatGPT
›
What the BrandStore does
The Edit · Modura Spring
Four pieces from the collection
- Terra dinnerware · Stoneware16-piece · hand-glazed Alentejo
- Forge cast-iron cookware7-piece · oak handles · induction-safe
- Atelier dining set · OakSeats 6 · hand-finished
- Sarto Rattan sofa · Classic Ivory82″ · rattan + oak frame
Colorways · The Sarto Rattan
Same silhouette, every finish
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Classic Ivory · oak frame · from $3,200 · in stock |
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Mustard Yellow · walnut frame · from $3,400 · ships in 4 wks |
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Sage Green · oak frame · from $3,400 · made-to-order · 8–10 wks |
Material · Forge cast-iron set
What it's made of, how to care for it
- BodySingle-pour cast iron · seasoned with flaxseed oil
- HandleSolid oak · steam-bent · food-safe finish
- UseInduction · gas · oven-safe to 500°F
- CareHand-wash · re-season every 6 mo · never soak
Provenance · Where Modura is made
Piece, workshop, region, lead time
| Sarto Rattan sofa | Atelier Mendes · Porto · 8–10 wks · hand-woven rattan |
|---|---|
| Aria side table | Modura workshop · Vermont · in stock · ships 5 days |
| Forge cookware | Foundry No.7 · Yamagata, Japan · single-pour cast iron |
| Terra dinnerware | Casa Lume kiln · Alentejo, Portugal · 4 wks · hand-glazed |
01/04
Capabilities
What the BrandStore does for home & living.
Visual product + lifestyle gallery in-chat
Your pieces shown in styled rooms, not as floating white-background cut-outs. The feeling that closes a
high-consideration sale, carried into the conversation.
Style-led & dimensional filtering
"Japandi · ≤84" · warm tone" returns a curated set. Style words, room scale, and dimensions
all narrow the gallery before the first card renders.
Full spec & care detail on demand
Dimensions, materials, finishes, certifications, care, lead time — answered in the conversation. The
questions a top showroom rep would answer, answered the same way.
In-chat configuration
Color, fabric, finish, and size swapped live in the conversation. The shopper sees the Soren in eight
colorways, in the room they described, without leaving the chat.
Showroom locator
Nearest showroom by ZIP, with appointment booking — for the pieces that need to be sat on, felt, and
measured against a real space.
Trade & designer routing
Designers and trade buyers routed to the trade program inside the chat — contract specs, project pricing,
and lead-time guarantees handled in-flow.
Why brands are moving now
The shift in AI shopping is measurable.
External research on AI-driven retail traffic. Market signals, not pilot results — the reason brands are building a BrandStore now rather than later.
42%
Increase in AI-driven traffic conversion rate on retail sites, year over year.
Adobe Quarterly AI Traffic Report
37%
Higher revenue per visit on retail sites from AI-driven traffic vs. other channels.
Adobe Quarterly AI Traffic Report
85%
Shoppers who use AI for shopping say the experience has improved.
Adobe Quarterly AI Traffic Report
Sneak peek
Your shoppers are describing rooms. Show them yours.
We'll have a sneak peek of your BrandStore ready — built around your collections, your rooms, your dimensions, your finishes — so you can see it answer before you commit.
Show me my BrandStore