“What We’ve Seen [In The UK vs The US] Is Almost Inverse!” | Justin Sparks @ SMG

We’re a UK founded company. We’ve we’ve operated in the UK for the last uh 16 plus years. Have come over to the US over the last couple of years. And what we’ve seen is the market it’s almost inverse. The maturity is more advanced from an instore and omni channel perspective within the broader EU and in the UK market where in the US it’s very mature from kind of the programmatic and the digital space um at large. And I think that’s what we’re seeing in in the retail space in the US is there’s this recognition now that there’s a point of saturation if you’re a mature retail media network where you can only grow your on-site revenue so much. It’s still really profitable, but if your traffic on site isn’t growing at a significant rate, like you don’t want to kind of turn it into Vegas and have have ads everywhere and kind of distract from the actual point of of uh transactions. [Music]