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What Are Retail Media And Retail Media Networks?
It’s not an exaggeration to suggest that retail media is creating the biggest shift in digital advertising since programmatic became a thing...
Commerce Media Trends: The Move From Onsite To Offsite
Offsite commerce media has several advantages over onsite media in general, not the least of which is inventory availability [...]
Commerce Media: The Big Shifts Ahead
It is clear that Commerce Media is in its very early innings and represents a growth opportunity for retailers much larger than anyone might have imagined [...]
Commerce Media: The Dawn of A New Era in Performance Media
Last November I created this post about the birth of a new form of media that could very well eclipse search and social media [...]