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OpenAI Calls in the Consultants for its Enterprise Push
From discovery to purchase, Agentic Commerce powered by OpenAI’s enterprise push, ChatGPT, and GEO enables brands and retailers to increase visibility, participate in consumer conversations, and turn interactions into meaningful sales.
Roles in Agentic Commerce: ACP, UCP & AP2
Agentic Commerce is the next frontier in retail: brands use LLMs, conversational storefronts, GEO, and business agents to participate in consumer conversations and drive engagement beyond transactions.
Is Big Tech CapEx Paying Off?
Explore Rick Sherlund’s insights on the AI-driven transformation of enterprise software, the rise of agentic AI, and how evolving app ecosystems are reshaping commerce marketing.
OpenAI’s Approach to Advertising & Expanding Access to ChatGPT
OpenAI’s move into advertising signals a new era of AI media, blending conversational ads with user intent. Discover what it means for brands, shoppers, and the future of ChatGPT.
Agentic Commerce Just Hit Its Tipping Point
For anyone that is skeptical about agentic commerce, the past couple of weeks have given us many reasons to believe Agentic Commerce is not just [...]
CPG Brands Are Finally Getting Their Power Back — Thanks to LLMs
Large CPG Brands for many years now have been allowing themselves to be commoditized by Amazon who became the primary point of digital commerce related [...]
From Performance Marketer to Retail Media Architect: How Agentic AI Is Powering the Next Generation Growth Teams
From incrementality to AI-powered campaigns—learn how commerce media is reshaping marketing strategy in the face of data and tech challenges.
Beyond AI Ad Slop: Making Compliant Commerce Media Ads At Scale Using Agentic And Generative AI
From incrementality to AI-powered campaigns—learn how commerce media is reshaping marketing strategy in the face of data and tech challenges.
How A Greek Titan Of Forethought Ended Up Solving Commerce Media Problems
From hackathon to solution: how Prometheus AI team used data and AI to help brands solve commerce media challenges and measure true incrementality.
The Complete Retail Media Network Strategy Guide: From Setup to Scale
Master retail media networks with data-driven strategies to boost ROI, target high-intent shoppers, and scale campaigns globally.
How Agentic AI Is Transforming Commerce Media Technology
Agents are poised to revolutionize the shopping experience. This transformative shift is expected to fundamentally change consumer shopping behavior.
Driving Peak Performance In Customer Innovation: Data, AI, And The Hub-And-Spoke Growth Model
As a competitive endurance athlete and both a leader and advocate of performance-focused customer innovation at Jivox, I see data as the essential “fuel” for achieving peak performance.
