From incrementality to AI-powered campaigns—learn how commerce media is reshaping marketing strategy in the face of data and tech challenges.
Master retail media networks with data-driven strategies to boost ROI, target high-intent shoppers, and scale campaigns globally.
As a competitive endurance athlete and both a leader and advocate of performance-focused customer innovation at Jivox, I see data as the essential “fuel” for achieving peak performance.
From incrementality to AI-powered campaigns—learn how commerce media is reshaping marketing strategy in the face of data and tech challenges.
Commerce Media and AI took center stage at Cannes, highlighting a shift to offsite personalization, influencer-driven content, and scalable creative automation.
A decade at Cannes Lions reveals the shift from creative dominance to a new era led by commerce media, AI, and personalized advertising.
Unlock the next wave of explosive growth in the evolving commerce media landscape—where AI, omnichannel strategy, and first-party data are reshaping how brands capture billions in untapped revenue.
Brands are starting to use commerce media for upper-mid to upper funnel campaigns. But they’re utilizing the marketing channel in a different way than performance marketers do.
The definition of first-party data implies that whoever is using the data in question has a direct relationship with the consumer. In the case of retail media, this entails that retailers have gotten consent or permission from the consumer to use their data for promotional purposes such as marketing.
With commerce media, you have access to a wealth of product-purchase data that is generating new types of audience segments. Since retail media advertising is 50% more effective than Social at generating a user response, it’s safe to assume that even early audience segmentation has been successful.
Back in July, Google made the sudden surprising decision to go back on its plans to remove the third-party cookie from its Chrome browser. Given that Google had been planning and postponing this deprecation for several years, marketers had mixed feelings with many expressing frustration by the reversal.
Marketing is commonly broken down into two groups: brand and performance. Where brand marketing is about upper-funnel advertising, performance is where you spend money to drive sales.