Is Big Tech CapEx Paying Off?
Explore Rick Sherlund’s insights on the AI-driven transformation of enterprise software, the rise of agentic AI, and how evolving app ecosystems are reshaping commerce marketing.
OpenAI’s Approach to Advertising & Expanding Access to ChatGPT
OpenAI’s move into advertising signals a new era of AI media, blending conversational ads with user intent. Discover what it means for brands, shoppers, and the future of ChatGPT.
Agentic Commerce Just Hit Its Tipping Point
For anyone that is skeptical about agentic commerce, the past couple of weeks have given us many reasons to believe Agentic Commerce is not just [...]
From Performance Marketer to Retail Media Architect: How Agentic AI Is Powering the Next Generation Growth Teams
From incrementality to AI-powered campaigns—learn how commerce media is reshaping marketing strategy in the face of data and tech challenges.
The Complete Retail Media Network Strategy Guide: From Setup to Scale
Master retail media networks with data-driven strategies to boost ROI, target high-intent shoppers, and scale campaigns globally.
Driving Peak Performance In Customer Innovation: Data, AI, And The Hub-And-Spoke Growth Model
As a competitive endurance athlete and both a leader and advocate of performance-focused customer innovation at Jivox, I see data as the essential “fuel” for achieving peak performance.
Commerce Media’s Greatest Impact Will Be Incrementality
From incrementality to AI-powered campaigns—learn how commerce media is reshaping marketing strategy in the face of data and tech challenges.
Cannes Lions Reveals The Growing Power Of Commerce Media And AI
Commerce Media and AI took center stage at Cannes, highlighting a shift to offsite personalization, influencer-driven content, and scalable creative automation.
The Convergence Of Commerce Media And AI: A New Era In Advertising
A decade at Cannes Lions reveals the shift from creative dominance to a new era led by commerce media, AI, and personalized advertising.
The Evolving Commerce Media Landscape: What Industry Leaders Say About Future Growth
Unlock the next wave of explosive growth in the evolving commerce media landscape—where AI, omnichannel strategy, and first-party data are reshaping how brands capture billions in untapped revenue.
Is Commerce Media Just As Good An Opportunity For Upper-Funnel Campaigns As It Is For Conversion-Focused Strategies?
Brands are starting to use commerce media for upper-mid to upper funnel campaigns. But they’re utilizing the marketing channel in a different way than performance marketers do.
How Is Commerce Media Data Considered First-Party? Isn’t It Owned By The Retailer Rather Than The Brand?
The definition of first-party data implies that whoever is using the data in question has a direct relationship with the consumer. In the case of retail media, this entails that retailers have gotten consent or permission from the consumer to use their data for promotional purposes such as marketing.
