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The Complete Retail Media Network Strategy Guide: From Setup to Scale
Master retail media networks with data-driven strategies to boost ROI, target high-intent shoppers, and scale campaigns globally.
How Agentic AI Is Transforming Commerce Media Technology
Agents are poised to revolutionize the shopping experience. This transformative shift is expected to fundamentally change consumer shopping behavior.
Driving Peak Performance In Customer Innovation: Data, AI, And The Hub-And-Spoke Growth Model
As a competitive endurance athlete and both a leader and advocate of performance-focused customer innovation at Jivox, I see data as the essential “fuel” for achieving peak performance.
Commerce Media’s Greatest Impact Will Be Incrementality
From incrementality to AI-powered campaigns—learn how commerce media is reshaping marketing strategy in the face of data and tech challenges.
Cannes Lions Reveals The Growing Power Of Commerce Media And AI
Commerce Media and AI took center stage at Cannes, highlighting a shift to offsite personalization, influencer-driven content, and scalable creative automation.
The Convergence Of Commerce Media And AI: A New Era In Advertising
A decade at Cannes Lions reveals the shift from creative dominance to a new era led by commerce media, AI, and personalized advertising.
Scaling Commerce Media Ad Campaigns: Why Smart Brands Should Be Sprinting, Not Running Marathons
Most brands now manage campaigns across 5–12 retail media networks. Learn how automation and AI streamline commerce media—from creative compliance to campaign activation via any channel—in under 5 minutes.
Will Agentic AI Completely Reshape the Commerce Media Landscape?
Discover how Agentic AI is redefining commerce media—from scaling challenges to creative compliance and hyper-personalized experiences.
When Code Gets Salty: How Five BITS Engineers Turned Chaos Into Victory
Five BITS interns take on a Jivox hackathon, battling AI quirks and teamwork trials in a salty, unforgettable learning experience.
The Evolving Commerce Media Landscape: What Industry Leaders Say About Future Growth
Unlock the next wave of explosive growth in the evolving commerce media landscape—where AI, omnichannel strategy, and first-party data are reshaping how brands capture billions in untapped revenue.
Is Commerce Media Just As Good An Opportunity For Upper-Funnel Campaigns As It Is For Conversion-Focused Strategies?
Brands are starting to use commerce media for upper-mid to upper funnel campaigns. But they’re utilizing the marketing channel in a different way than performance marketers do.
How Is Commerce Media Data Considered First-Party? Isn’t It Owned By The Retailer Rather Than The Brand?
The definition of first-party data implies that whoever is using the data in question has a direct relationship with the consumer. In the case of retail media, this entails that retailers have gotten consent or permission from the consumer to use their data for promotional purposes such as marketing.