How does creative content AI in DaVinci Commerce help reduce costs and increase efficiency?

Yes. So creative content AI has a couple of different components to it. So one is just creating the content. So for example, you might want to create a lifestyle image to be part of an ad, right? And that is primarily just using generative AI or you might want to resize it to fit a template or to fit a certain format that that a retailer requires. So that can all be accomplished through generative AI. Removing backgrounds and even extending an image to be you know uh a certain aspect ratio and so on mostly can be done through generative AI. The next evolution of that actually uses aentic AI. So here you’re taking it a step further. One of the big drawbacks of a lot of AI creative tools out there has been that they are not very good at creating ads. And why is that? Because an ad is a lot more than just creating an image. It has to have uh you know the logo of the brand and the correct logo of the brand. It has to use the fonts and the typography that the brand tends to use and and you know brand marketers know that consistency is is very very important and AI is isn’t very good at it. So AI might generate something that looks like an ad for you but may not have these other elements to it. So that’s why agentic AI is very important between because while creating an ad if you can instruct AI and feed it certain types of information so that the output comes out you know to more precisely represent an ad uh that’s what’s needed right and so combination of agentic and generative AI is what you know you would use to produce a compliant [Music]