$12.6M in annual creative savings. Launches in 2 days, not 30.
A consumer goods portfolio operating across 75+ markets ran into a creative production problem that wasn't fundamentally about cost. It was structural. Each retailer relationship, seasonal push, and market localization meant rebuilding from scratch against a different set of guidelines, so the bottleneck scaled with the business rather than easing against it. DaVinci Commerce replaced the pipeline with one centralized, brand-compliant template library fed by live product data and pre-approved for compliance, so localization now runs in minutes instead of weeks.
A bottleneck that scaled with the business.
Across 75+ markets, every campaign cycle started in the same place: a fresh brief, a fresh set of versions, and a fresh compliance check against whichever retailer's guidelines were in play. Each retailer carried its own ad specifications, each market its own legal and packaging requirements, and each seasonal push its own activation calendar, so the production lift didn't carry over from one campaign to the next.
Designers spent more time rebuilding than designing. Approval queues stretched across brand, legal, and retailer reviewers, and a single missed spec sent the file back to the start. As more retailers and more markets joined the footprint, the workload multiplied alongside them, and a 30-day campaign cycle became the norm even when the creative idea itself was simple.
The team wasn't short on ambition or talent; they were running into a structural limit. The pipeline was built for a smaller footprint, and scaling it meant scaling the cost of every inefficiency already baked into it.
One template library, fed by live product data.
DaVinci Commerce replaced the production pipeline with a single centralized template library, where every master is brand-compliant and pre-approved before any local team touches it. Templates aren't static files; they are connected to a live product feed, so SKU imagery, copy, pricing, and disclaimers update without manual rebuilds when the underlying data changes.
Retailer specifications and market-specific compliance rules are codified once and embedded into the templates themselves, so when a local team picks up a master, the guardrails travel with it. Compliance is enforced before export rather than caught during review, and the review queue shrinks because the asset arrives in spec.
The result is a production model where the heavy lifting happens once, upstream, and every downstream variation inherits the brand and retailer logic automatically.
Localize in minutes, ship in days.
Local market teams now start from a master template and produce retailer-compliant variations in minutes, with SKU-level scale handled by the feed rather than by hand. A campaign that previously moved through briefing, design, retailer review, legal review, and revision cycles compresses into a localization pass the local team owns end to end.
What used to be 30 days of back-and-forth becomes 2 days of supervised activation. The team isn't waiting on agencies, retailer reviewers, or central design queues, and the time previously spent on production goes back into the kind of work that actually moves the campaign forward.
$12.6M back in the business, and 2.5x the revenue.
Consolidating creative production onto a single template system freed $12.6M annually that had previously been absorbed by manual rebuilds, vendor cycles, and rework. Those dollars don't disappear into overhead; they flow back into media and brand investment that actually compounds.
Revenue across active markets climbed 2.5x under the new operating model, with 75+ markets served from a single template system. The architecture is the operating model now: one source of truth for brand and retailer logic, one production system that scales across the full footprint, and one workflow that local teams can pick up without rebuilding the foundation each time.
Production capacity stopped being the ceiling on what the portfolio could activate.
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