Very proud of the DaVinci Commerce team and our partner Accenture Song as we went live with Prada in ChatGPT.
LLMs have reduced luxury brands to just a few lines of text when a consumer tries to find a nice dress, shoes, eyewear etc. This is in sharp contrast with retail sites that deliver immersive experiences that engage consumers and show all of the reasons why their brands should be chosen.
At DaVinci Commerce we’re enabling a brand’s products to be discovered, chosen and bought by consumers on LLMs and using Personal AI agents like MUSE, Instinct, ChatGPT dots and Grokbot.
Being discoverd on LLMs is critical but being chosen and bought requires the full exprience to be brought forward from the brand to the consumer. This includes not just various images of the product but also authentic ratings and reviews (we announced a partnership with Bazaarvoice last week), lifestyle content, occasions, fashion trends and trusted answers to questions consumers may have before making the decision to purchase.
Many thanks to Pasquale Strati Davide Zibetti Giulia Maria Bisio Chip Knicker Rajat Agarwal for helping us bring Prada to life on ChatGPT.
Shopping is now fun again on LLMs! Check it out here: https://chatgpt.com/plugins/plugin_asdk_app_6a2c1e240cf081918fd8e08aa140de49
Read Accenture’s announcement: https://www.linkedin.com/feed/update/urn:li:activity:7520548914215911424/
