How do AI agents in DaVinci Commerce help with reporting and analytics?
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So, one of the things that we’re working on is if if we take this idea that everything in um commerce media, commerce marketing needs to be automated. One of the prevalent practices in advertising in general is lots of reports, lots of data, lots of people involved building reports and building dashboards and building data. That may still be needed for certain uh users, but most often what a marketer is trying to do is answer a question. Which retailer does this particular skew sell the best? Where is it costing me the most to create the best conversions, etc. These are all questions and uh and there may be further questions. You ask one question then you say okay uh of that category of products that are selling well at this retailer which skew is selling the best or which package is selling the best? All of that data is available in the Da Vinci commerce platform. So what we’re uh working on is essentially creating a LLM uh for that analysis and reporting. So effectively you can just ask a question instead of pouring through lots of reports and dash. [Music]