How does DaVinci Commerce address marketers’ concerns over giving up control to AI?

So, uh, marketers are very excited in general about AI because it promises to, you know, reduce the costs and time and effort it takes to get campaigns launched and creative produced and all of the things that marketing does. uh but in some ways it’s also you know uh challenging and maybe even fearful because AI uh at least the earlier versions and it’s getting better now but sometimes hallucinates sometimes produce this biased results and uh probably most importantly marketers have spent a lot of time building a brand and what comes out of an AI often doesn’t represent the brand or you have to put a lot of work in to prompt it correctly and get it right. So I would say compliance to brand requirements is probably one of the biggest challenges that marketers are facing. The other is uh specific to commerce media. Not only are there brand compliance requirements, there also retailer compliance requirements. So practically every retailer says this is what you can and cannot have in an ad. Often times the retailer’s logo or their branding is also in the ad. So that makes it even more challenging. So I think marketers are absolutely embracing AI, but you know the the trade-off is when you use AI, do you have to do a lot of work to make it do what you want to and that negates some of the productivity gains you’re getting from AI. So that’s kind of what marketers are trying to figure out and and and a lot of the technology platforms also trying to solve for that.