Is one-to-one personalization possible with commerce media?

So personalization can happen uh you know depending on the granularity of data that the retailer has right. So it could be search data, it could be audience data within audience data, it could be cohorts of audiences. I think a lot of re retailers rightfully are a little worried about making the ads too personalized like down to an individual. But it can get quite granular. It’s really more about uh this this cohort of people tend to buy this product frequently or you know people who have bought this product tend to buy this other product. So so there’s a lot of uh personalization they can do without having to get to the individual level. It’s less of a technology issue. The technology is capable of doing it but more you know what the retailer is comfortable with and and to some extent what the brand is comfortable with too. [Music]