What is agentic commerce, and what is agentic commerce marketing?

So, agentic commerce is uh is a word that’s being used to describe the application of AI to commerce, right? And that’s commerce in general. It’s a the process of shopping, the process of advertising, marketing, surfixing up content, and even some of the workflows that happen in the course of commerce. Right? So I think the first wave of AI in commerce was mostly around generative AI, right? Creating content and creating, you know, um, uh, copy and things like that. But I think what retailers are now and commerce platforms are realizing now is that Aentic AI can automate a lot of the tasks that are that are uh, manual today. They can also create a better consumer experience, right? Because you know consumers can spend a lot of time trying to find the right product and navigate through the site and trying to zero in on what they want to buy and often times they may just give up in frustration or they may not find the right products and leave and so Agentic AI is proving to be a very very powerful tool in personalizing the experience for the consumer. Right? So, Agentic Commerce refers to the use of Agentic AI technology across the entire workflow of commerce. Uh, Agentic commerce marketing applies more specifically to to marketing, right? And that could be advertising, that could be email, really any form of marketing. And and so there also there are many different workflows, right? Uh content and creative have to be built. They have to be compliant with the brand and retailer specs. So, there’s a series of tasks. uh there’s integrations involved in the media platforms, there’s activation of campaigns, there’s measurement of campaigns, there’s optimization of campaigns. All of that can be accomplished through agents. So, Agentic Commerce Marketing is essentially the application of Agentic AI towards those processes. [Music]