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Agentic Commerce: Consumer Journey
OpenAI’s commerce push is creating confusion for brands, but ChatGPT apps are emerging as the true storefronts—driving engagement, guiding discovery, and enabling higher conversions.
Walmart x OpenAI
Walmart’s Sparky on ChatGPT shows the rise of ChatGPT apps as immersive storefronts. Brands use them to guide discovery, answer lifestyle questions, and help consumers select products confidently.
OpenAI Scales Back Shopping Plans for ChatGPT
ChatGPT apps are reshaping retail: enabling brands and retailers to provide curated discovery, lifestyle content, and multiple purchasing options, making them the next-generation storefronts in the ChatGPT ecosystem.
OpenAI Calls in the Consultants for its Enterprise Push
From discovery to purchase, Agentic Commerce powered by OpenAI’s enterprise push, ChatGPT, and GEO enables brands and retailers to increase visibility, participate in consumer conversations, and turn interactions into meaningful sales.
Roles in Agentic Commerce: ACP, UCP & AP2
Agentic Commerce is the next frontier in retail: brands use LLMs, conversational storefronts, GEO, and business agents to participate in consumer conversations and drive engagement beyond transactions.
Is Big Tech CapEx Paying Off?
Explore Rick Sherlund’s insights on the AI-driven transformation of enterprise software, the rise of agentic AI, and how evolving app ecosystems are reshaping commerce marketing.
OpenAI’s Approach to Advertising & Expanding Access to ChatGPT
OpenAI’s move into advertising signals a new era of AI media, blending conversational ads with user intent. Discover what it means for brands, shoppers, and the future of ChatGPT.
Agentic Commerce Just Hit Its Tipping Point
For anyone that is skeptical about agentic commerce, the past couple of weeks have given us many reasons to believe Agentic Commerce is not just [...]
CPG Brands Are Finally Getting Their Power Back — Thanks to LLMs
Large CPG Brands for many years now have been allowing themselves to be commoditized by Amazon who became the primary point of digital commerce related [...]
From Performance Marketer to Retail Media Architect: How Agentic AI Is Powering the Next Generation Growth Teams
From incrementality to AI-powered campaigns—learn how commerce media is reshaping marketing strategy in the face of data and tech challenges.
Beyond AI Ad Slop: Making Compliant Commerce Media Ads At Scale Using Agentic And Generative AI
From incrementality to AI-powered campaigns—learn how commerce media is reshaping marketing strategy in the face of data and tech challenges.
How A Greek Titan Of Forethought Ended Up Solving Commerce Media Problems
From hackathon to solution: how Prometheus AI team used data and AI to help brands solve commerce media challenges and measure true incrementality.