Agentic Commerce Just Hit Its Tipping Point
For anyone that is skeptical about agentic commerce, the past couple of weeks have given us many reasons to believe Agentic Commerce is not just [...]
CPG Brands Are Finally Getting Their Power Back — Thanks to LLMs
Large CPG Brands for many years now have been allowing themselves to be commoditized by Amazon who became the primary point of digital commerce related [...]
How Agentic AI Is Transforming Commerce Media Technology
Agents are poised to revolutionize the shopping experience. This transformative shift is expected to fundamentally change consumer shopping behavior.
Cannes Lions Reveals The Growing Power Of Commerce Media And AI
Commerce Media and AI took center stage at Cannes, highlighting a shift to offsite personalization, influencer-driven content, and scalable creative automation.
The Convergence Of Commerce Media And AI: A New Era In Advertising
A decade at Cannes Lions reveals the shift from creative dominance to a new era led by commerce media, AI, and personalized advertising.
Commerce Media Trends: The Move From Onsite To Offsite
Offsite commerce media has several advantages over onsite media in general, not the least of which is inventory availability [...]
Commerce Media: The Big Shifts Ahead
It is clear that Commerce Media is in its very early innings and represents a growth opportunity for retailers much larger than anyone might have imagined [...]
Commerce Media: The Dawn of A New Era in Performance Media
Last November I created this post about the birth of a new form of media that could very well eclipse search and social media [...]