What Are The Key Things For Brands To Consider When Moving From Onsite To Offsite Commerce Media?

Moving from on-site to offsite is becoming a necessity because again if you take Amazon out of the picture partly because all of Amazon’s purchases are done online right so they have plenty of inventories if you want to run a really large campaign you could do that on Amazon quite easily but then if you go to other retailers right as I said earlier the number of people who go to their stores far exceeds the number of people who go online so you’re very limited so if you wanted to run a large campaign on a midsize grocery retailer good luck with that it could take you months to execute the campaign because just aren’t enough people going to the site and if you further reduce it by saying I only want to serve my ad to people who bought skin cream in the last 6 months you’re talking maybe single digigit number of people per day right and that just doesn’t give you enough scale if you take that same data and you offer it up offsite and do some lookalikes and so on you have a vast amount of audience suddenly opened up to you so that’s the other big benefit they get.