Built for the protocols of agentic commerce.
Your Agentic BrandStore runs on open, named standards, not a proprietary black box. That is what lets your brand get discovered, get invoked, and get the sale, every time, across the assistants your shoppers already use.
Three open protocols do the work.
Agentic commerce is not magic. It runs on a set of standards that describe how agents read catalogs, transact, and call your brand. Here is what each one does.
Agentic Commerce Protocol
The standard for how AI agents enable contextual discovery and transactions. It lets an agent move from a recommendation to a real purchase, handing the shopper to your preferred checkout instead of guessing.
Universal Commerce Protocol
The standard for how your catalog is read across agents. It describes your products, attributes, and availability, so every assistant understands them the same way.
Model Context Protocol
The standard for how your Answer Agent is called as a tool. It is the connection a shopper opens when they invoke your brand, so the right Storefront responds with your content.
Everyone gets the same rails. Only you run your train.
The protocols are open, so any brand can connect to them. What travels across them is the difference. The Agentic BrandStore powers your brand’s discoverability, experience and purchase along the tracks everyone shares.
ChatGPT
Gemini
Claude
Perplexity
The plus is the point.
Anyone can push a feed. The protocols make you compatible, but they do not make you discoverable. The Plus is your content, contextually enriched for how shoppers actually ask, published through the same open standards.
Enough to get you discovered. The full story stays in your Storefront.
Your product pages, working overtime.
GEO is hoping the model mentions you. GEO+ puts enriched descriptions on the product pages AI already reads, so every crawl works in your favor.
Enriched descriptions
Your product story, rewritten for how shoppers ask.
Your product pages
Published onto the PDPs your brand already runs.
Crawlers come back
Every revisit picks up the enriched copy, and you surface more.
Most brands ask us for this first.
The protocols in action, across every surface.
Built on open standards, your Agentic BrandStore activates consistently wherever shoppers are. Each protocol carries a different part of the job.
Enriched product descriptions for use-case matches that move a shopper from intent to a real transaction, then a clean handoff to your checkout.
Your contextually enriched catalog reads accurately wherever it's requested, with the right attributes and availability.
Your Storefront responds in your brand voice the moment a connected shopper invokes you.
Enriched product content and real shopper use cases make your PDPs richer. The pages agents crawl read as more relevant, and your Contextual Rank climbs over time.
Currently live on ChatGPT. Multi-LLM deployment available second half of 2026.
GEO was pointing at something better.
Everyone is talking about GEO. It is the right instinct, and it is not the finish line. Getting discovered in agentic commerce is earned, the same way ranking always was, and it climbs one rung higher than GEO.
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Yesterday
SEO
You earned ranking on a page of links. Shoppers clicked through to your site.
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Today
GEO
You earn a mention inside an AI answer. The model still writes the words, not you.
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What it's pointing towards
Agentic BrandStore + Contextual Rank
You earn a connected, branded conversation, and your Storefront, not the model, gives the answer.
You earn a connected, branded conversation. Enriched product descriptions power ACP+, UCP+ and GEO+ to boost your brand’s discoverability in native LLM conversations. The Answer Agent MCP powers a branded Storefront inside LLMs or on your own website. Continuous contextual enrichment keeps your brand and product content relevant for your shoppers’ queries, compounding your Contextual Rank.
Every surface wants the same work, multiplied.
Every LLM, retailer agent, and shopping surface asks the same things of your brand, each in its own dialect. Doing it once is a project. Doing it everywhere, and keeping it current, is a platform.
Done by hand, across every surface, in every language? Good luck.
Open standards. Earned rank. Your brand in the answer.
See what your Storefront says the moment a shopper invokes it.