When a shopper describes a need, do you show up?
Shoppers don’t type keywords anymore. They describe what they’re trying to do. Discovery is how your brand surfaces in that moment: high among the options, not buried below them, across every AI surface they ask.
The problem
The right product. The wrong language.
Your content was written for keyword search: specs, attributes, technical details. But shoppers describe needs, in their own words. Watch what the agent can actually read.
Adressforworkthatwon’tholdsweatorodor,forall-daymeetingsandahotcommute.
Your content matched on work dress · 2 of 17 words read
Enrichment adds context and translates your product data into a shopper’s language of need.See how enrichment works
The unlock
Get discovered wherever they ask.
Once your content speaks the language of the need, your brand and products show up across the AI surfaces your shoppers already use, high among the options.
Enrichment isn’t new. How we do it is. A swarm of content agents builds your enriched dataset from reviews, social, and the real questions shoppers ask AI. That is what surfaces you when the words don’t match the specs.
How you get discovered
Three ways your enriched content reaches shoppers.
At the discovery layer, your enriched content is published as feeds and contextual descriptions that AI surfaces read, enough to get you discovered. The full, answer-anything dataset powers richer experiences in your Storefront.
Enriched product feeds
Your catalog, contextually enriched and published to AI commerce surfaces, so agents can match a product to a need, not just a keyword.
Unified catalog data
One structured source of product truth, shaped for how agents query and compare based on shopper prompts, consistent everywhere you surface.
Enriched retailer PDPs
The product pages crawlers are already reading, enriched with the context that makes you the answer, right where your brand already lives.
Earned, not bought
Discoverability compounds with better enrichment.
You don’t buy your way to the top of a conversation. Your Contextual Rank is determined by the relevance and agent-readability of your product content. The more your content is enriched with the right context, the more you surface, and the more shoppers engage with you.
See how Contextual Rank compounds